DISCOVERY

Focus 1:  The outcome of this discovery is to clarify what the most vexing industry challenges are from each CIO member’s perspective.  This phase begins on joining the ILS group with original research engaging ILS cohort expertise to define status of the industry, challenges, target market definition, guidance being sought by the target market, promising industry trends, industry pitfalls, and industry potential.

 

Focus 2:  ILS Cohort organizational discovery to establish baseline data from the C-suite and field leadership on their most pressing issues across member organizations. Discovery objectives will remain constant in order to disaggregate findings and draw conclusions for application of research: define status of the industry, challenges, target market definition, guidance being sought by the target market, promising industry trends, industry pitfalls, and industry potential.

 

Focus 3:  Based on the findings of the first two foci, the third study will be a deep dive into the critical issues and trends that will position ILS member organizations for competitive advancement.  The specific study parameters will be determined upon completion of the first two discoveries, providing timely and powerful intelligence into the market

DELIVERABLES

Members are provided with a bound copy of the outcomes from each meeting to use as a resource to influence their executive partners.